VidWare’s competitive advantage is the ability to customize for a specific platform or application over companies whose product offerings are built upon the reference software provided by the JVT Standard group. It requires intimate knowledge of the entire software package in order to be able to successfully modify or customize.  VidWare’s design is “modular” in nature, facilitating easier maintenance coding and reusability of certain chunks of code.  This unparalleled, in-depth knowledge and experience allow us to enhance, optimize, and adopt new parts of the standard more quickly and with much greater reliability.  This also gives us a great advantage over our competitors because we can structure the core code in such a way that it is natively suited to differing platforms and devices.  Rather than having to extensively modify the code in order to port to another medium, we can use the majority of the core code.

This provides many benefits in terms of performance, flexibility, and maintainability. For example, it enables VidWare to optimize the code at a granular level and to include flags at that grain level. These flags can then be individually activated in order to provide the best solution available for a given application of the CODEC.  During the course of implementation, VidWare has found innovative methods and processes, which provide better performance and efficiency than the reference code.  These patent pending methods and processes respect the H.264 standard and will become more valuable as more industries rely on the H .264 standard.